Case Study 1: Profiling high net worth consumers
Context
- Our client was a major high end French skincare brand, with a strong retail presence in Mainland China
- They wanted to invest in online database collection, to profile their customers more accurately.
Approach
- Design an online event and campaign focused on our client’s latest skincare product
- Target 60,000 qualified high net worth women who were buying international cosmetics
- Find the right agency to implement the campaign
- Establish a program to monitor the brand’s reputation on the Chinese internet.
Results
- 64,000 qualified contacts were collected and verified, within 21 days of the campaign launch
- 100 consumer testimonials collected, to feed a marketing study into the consumers’ profiles.
