Fashion

Case Study 1: Launching online distribution in China

  • Our client was a leading British shoe and accessories brand
  • We defined three potential strategies for their expansion into the online Chinese market
  • Our work aligned their targets and investment opportunities with the potential for growth.

Context

  • Our client was a leading British shoe and accessories brand
  • They wanted to break into the online market in China, with a focus on high net worth consumers.

Approach

  • We helped our client identify both their priorities and their constraints
  • We defined three potential strategies for their expansion into the online Chinese market, and advised them on the best option for their objectives.

Results

  • The client was able to base their decision on solid data, with our forecasted budgets and P&L
  • Our work aligned their targets and investment opportunities with the potential for growth.

Case Study 2 : Driving Chinese tourists to offline boutiques in London

Context​​

  • Our client was attracting fewer Chinese tourists in its boutiques than their competitors
  • Their goal was to drive more high net worth tourists to their offline flagship stores
  • Our brief was to design a campaign with short-term ROI and benchmark media costs​.

​ Approach

  • We established a program to monitor the brand’s reputation on the Chinese internet
  • This was combined with a detailed analysis of existing clients in their European boutiques
  • We designed a custom-made online advertising campaign that met the client’s needs.

Results​

  • KPIs were reached after 90 days of campaign implementation
  • The number of Chinese consumers buying in our target boutiques doubled, within 120 days of the campaign launch.