Case Study 1: Launching online distribution in China
- Our client was a leading British shoe and accessories brand
- We defined three potential strategies for their expansion into the online Chinese market
- Our work aligned their targets and investment opportunities with the potential for growth.
Context
- Our client was a leading British shoe and accessories brand
- They wanted to break into the online market in China, with a focus on high net worth consumers.
Approach
- We helped our client identify both their priorities and their constraints
- We defined three potential strategies for their expansion into the online Chinese market, and advised them on the best option for their objectives.
Results
- The client was able to base their decision on solid data, with our forecasted budgets and P&L
- Our work aligned their targets and investment opportunities with the potential for growth.
Case Study 2 : Driving Chinese tourists to offline boutiques in London
Context
- Our client was attracting fewer Chinese tourists in its boutiques than their competitors
- Their goal was to drive more high net worth tourists to their offline flagship stores
- Our brief was to design a campaign with short-term ROI and benchmark media costs.
Approach
- We established a program to monitor the brand’s reputation on the Chinese internet
- This was combined with a detailed analysis of existing clients in their European boutiques
- We designed a custom-made online advertising campaign that met the client’s needs.
Results
- KPIs were reached after 90 days of campaign implementation
- The number of Chinese consumers buying in our target boutiques doubled, within 120 days of the campaign launch.
