Case Study 1: Developing a luxury client base in Hong Kong, China and Taiwan
- Our client was one of the most renowned hotels in London
- We defined a winning strategy for their expansion into the Greater China market, which aligned their targets and investment opportunities with their potential for growth.
Context
- Our client was a luxury hotel with an international reputation, who wanted to develop their exposure to the relevant market in Greater China
- Their objective was to increase exposure by 10% within twelve months, with a focus on their core product offering.
Approach
- We helped our client identify their core priorities, and audited their existing operations within the Greater China market
- Our in-depth analysis of their existing client base, and their potential client base, uncovered further opportunities for growth
- Based on our findings, we were able to define potential strategies for their expansion into the online market in China, and advise them on the best options for their objectives.
Results
- Our client was able to base their decision on solid data and extensive research
- We provided them with online and offline recommendations, focusing on their advertising campaigns, improved visibility, product offering and customer service
- These recommendations allowed the client to develop their presence in Greater China during and after their campaign.
