Watch and Jewellery

Case Study 1: Relaunching a designer jewellery brand

We advised this French designer brand on several levels:

• Auditing its existing e-commerce operations
• Evaluating market potential
• Relaunching an online boutique with a global audience
• Refocusing its online distribution strategy, with key players in each market
• Building up the e-commerce team
• Successfully managing its e-commerce platform, via on-going meetings with the team and their CEO.

​Context

• Our client was a French designer brand with existing offline distribution in 12 markets
• The brand’s CEO had defined e-commerce as their first priority for the year ahead.

Approach

• We audited their existing e-commerce operations and evaluated market potential
• Their online boutique was relaunched, targeting a global audience
• With key players in each market, we refocused the online distribution strategy.

Results

• The brand’s e-commerce team was substantially built up and developed, bringing in new skillsets
• We continue to successfully manage the e-commerce platform, via on-going meetings with the team and their CEO.

Case Study 2: Optimising media spend​

Context

• This leading watch and jewellery group wanted to invest in online media in China
• Previous attempts to analyse the media space had been inconclusive.

​​Approach

• Compile a list of 200 media outlets and 80 bloggers in the target market
• Quantitative and qualitative analysis of the media, according to the client’s criteria
• Benchmark the group’s media costs.

Results

• We helped the client benchmark their media costs
• We proved that these costs could be reduced by 30%, and helped optimise spending
• We defined a targeted list of 80 media outlets and 50 bloggers for quality, on-brand partnerships.